A Flavorful Power Drink Just For Dogs

After Brian Fate came home from a hot day at the park and reached inside the refrigerator to grab a cool Gatorade, he looked at his over-heated chocolate Labrador/sharpei mix, Ophelia, and thought to himself: “Why do dogs only get tap water? Ugh.”From that thought comes Dogdration — the first flavored, vitamin-enhanced premium dog water beverage.

Made in Santa Cruz, Calif., and launched in December, the all-natural 100 percent human-grade peanut butter flavored drink is allergen-free and laced with ginseng for vitality and health, glucosamine for hips and joints, brewers yeast for skin and shiny coats, and electrolytes for hydration.

“It’s interesting to see different dogs react to the drink,” says Fate, who studied natural resources, recreation and tourism at Colorado State. “They’ve never smelled anything like it in their water bowls and some will dive in and lap and lap and lap it up; others come to it a bit more tentative. ‘What’s this treat smell?’ they say. It’s kind of cute.”